Social Selling

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Fall Reading: 5 Non-Sales Books For Every Sales Person

Fall is by and far the best season for outdoor relaxed reading.  What’s on your professional reading list this Fall?  Some more traditional sales books? Maybe something on power networking or leadership.   Great sales and leadership books are not hard to find, and their advice and strategies are invaluable. 

However, the salesperson and their funnel of prospects don’t exist in a vacuum.  They exist in an endless collection of factors that influence the sales process such as culture, politics, economics, social and organizational change.

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in REsources / Sales / Social Selling 0 comments
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Facebook Does It Again. Making the Case for Owned Media

Since 2006, the year it allowed the general population to sign up and use its service, Facebook seems unable to go 90 days without pissing off either its personal page users, its business page users or its advertisers.  In its most current faux pas, Facebook is beta testing a new section on business pages, as some of you might have noticed, called ‘Featured for You’. 

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in Marketing / Social MEdia / Social Selling 2 comments
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9 Ways For Naturopaths To Generate Leads on Linkedin

It seems every alternative medical practitioner is here on LinkedIn which is a great thing.  But unfortunately, I continuously see the same mistakes made by each one.  It’s hard to understand how social media can help promote your brand awareness and exposure.  Most NDs, acupuncturists, chiropractors and other alternative healers come to LinkedIn hoping to network and find opportunities for generating patient leads.

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in Linkedin / Marketing / Sales / Social MEdia / Social Selling 0 comments