Sales

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Fall Reading: 5 Non-Sales Books For Every Sales Person

Fall is by and far the best season for outdoor relaxed reading.  What’s on your professional reading list this Fall?  Some more traditional sales books? Maybe something on power networking or leadership.   Great sales and leadership books are not hard to find, and their advice and strategies are invaluable. 

However, the salesperson and their funnel of prospects don’t exist in a vacuum.  They exist in an endless collection of factors that influence the sales process such as culture, politics, economics, social and organizational change.

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in REsources / Sales / Social Selling 0 comments
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Spanish SEO: How to Market on the Internet to the Hispanic Community

 

Why bother with Spanish SEO you say?  The Spanish speaking consumer population of the United States accounted for 1.2 trillion in buying power during 2011. A considerable portion of this was done online.  The opportunities for expansion and development into these markets are excellent. However there are several nuances that need to be considered before jumping into marketing online to the Hispanic community.

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in Creative / International Marketing / Marketing / Marketing Spanish Language / Sales / SEO / Social MEdia 0 comments
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Is Your Website Speaking to the Four Communication Styles?

Evaluating websites on a daily basis I come across many instances of one dimensional messages and copy. They are one dimensional because they speak to only one or two of the communication types. In addition, they fail to contain the one feature that is important to all four groups.

It’s a well established idea that there are four unique communication styles or personalities. Many people in sales know this and are able to recognize them through signature traits and effectively style their communication to fit their listener.

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in Communication / Creative / Marketing / Sales / SEO / Social MEdia / user experience / UX 0 comments
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How to Sell SEO like a PRO

As a graduate in the communication arts I have had my share of ribbing due to my degree of choice. Communication degrees are usually looked down upon because they are considered the walk in the park easy degrees, they are the degrees pedigree athletes take in order to just get by in college as they focus on their sport(s) of choice.  

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in Creative / Marketing / Sales 0 comments
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9 Ways For Naturopaths To Generate Leads on Linkedin

It seems every alternative medical practitioner is here on LinkedIn which is a great thing.  But unfortunately, I continuously see the same mistakes made by each one.  It’s hard to understand how social media can help promote your brand awareness and exposure.  Most NDs, acupuncturists, chiropractors and other alternative healers come to LinkedIn hoping to network and find opportunities for generating patient leads.

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in Linkedin / Marketing / Sales / Social MEdia / Social Selling 0 comments