When Buying a Small or Midsize Business: Don’t Forget About the Digital Assets

There are endless opportunities in the U.S market to buy and sell small and midsize businesses.  A total of 7,842 closed transactions occurred in 2016. Not only was it an 8.6% increase from the year before, but a record year overall.  The findings were part of BizBuySell’s Annual Insight Report.  Two reasons for the

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Artificial Intelligence, Digital Marketing, and Complementary Medicine

Artificial intelligence(AI) is gaining a bigger and stronger foot hold in several sectors of the U.S. economy.  Business applications in the areas of science research, law, face recognition, cyber security, marketing, and healthcare dominate the field.

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Facebook Does It Again. Making the Case for Owned Media

Since 2006, the year it allowed the general population to sign up and use its service, Facebook seems unable to go 90 days without pissing off either its personal page users, its business page users or its advertisers.  In its most current faux pas, Facebook is beta testing a new section on business pages, as some of you might have noticed, called ‘Featured for You’

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Spanish SEO: How to Market on the Internet to the Hispanic Community

 

Why bother with Spanish SEO you say?  The Spanish speaking consumer population of the United States accounted for 1.2 trillion in buying power during 2011. A considerable portion of this was done online.  The opportunities for expansion and development into these markets are excellent. However there are several nuances that need to be considered before jumping into marketing online to the Hispanic community.

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Are You Really Still Using Business Cards

For the love of god and everything that is precious in this world. People. Please stop using business cards. It’s 2014. That’s right I know. It did fly by quick. With the onslaught of technological advances both in hardware and software, why do we still insist on using one of the biggest paper wastes to ever creep its away into American business culture? The business card.

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Is Your Website Speaking to the Four Communication Styles?

Evaluating websites on a daily basis I come across many instances of one dimensional messages and copy. They are one dimensional because they speak to only one or two of the communication types. In addition, they fail to contain the one feature that is important to all four groups.

It’s a well established idea that there are four unique communication styles or personalities. Many people in sales know this and are able to recognize them through signature traits and effectively style their communication to fit their listener.

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How to Sell SEO like a PRO

As a graduate in the communication arts I have had my share of ribbing due to my degree of choice. Communication degrees are usually looked down upon because they are considered the walk in the park easy degrees, they are the degrees pedigree athletes take in order to just get by in college as they focus on their sport(s) of choice.  

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