Since 2006, the year it allowed the general population to sign up and use its service, Facebook seems unable to go 90 days without pissing off either its personal page users, its business page users or its advertisers. In its most current faux pas, Facebook is beta testing a new section on business pages, as some of you might have noticed, called ‘Featured for You’.
Read More›
Why bother with Spanish SEO you say? The Spanish speaking consumer population of the United States accounted for 1.2 trillion in buying power during 2011. A considerable portion of this was done online. The opportunities for expansion and development into these markets are excellent. However there are several nuances that need to be considered before jumping into marketing online to the Hispanic community.
Read More›
I am asked this question all the time by clients, prospects, friends, and peers in my field. Figured it was time I made it an article.
Read More›
You sacrificed for the last several years working your way through ND school, clinicals, and residencies. Now you’re done with school and you’re left to figure things out for yourself.
Read More›
Evaluating websites on a daily basis I come across many instances of one dimensional messages and copy. They are one dimensional because they speak to only one or two of the communication types. In addition, they fail to contain the one feature that is important to all four groups.
It’s a well established idea that there are four unique communication styles or personalities. Many people in sales know this and are able to recognize them through signature traits and effectively style their communication to fit their listener.
Read More›
It’s not bad enough only 10% of the American public considers itself a vegetarian and even less 1.5-3% are vegans, your ingredients are typically higher quality and cost more which eats into your margins. Combined with the general public’s misconceptions about vegan cuisine and you have a difficult set of obstacles to overcome on your way to success.
Read More›
It seems every alternative medical practitioner is here on LinkedIn which is a great thing. But unfortunately, I continuously see the same mistakes made by each one. It’s hard to understand how social media can help promote your brand awareness and exposure. Most NDs, acupuncturists, chiropractors and other alternative healers come to LinkedIn hoping to network and find opportunities for generating patient leads.
Read More›
Naturopaths are not taking advantage of a golden opportunity to improve their online presence by not networking effectively with peers in their field,
as well as related businesses outside their field, such as acupuncturists, massage therapists and supply companies. Its seems that every naturopath has
over 200 connections on LinkedIn, but then very few Likes on their Facebook page, no followers on twitter and even worse limited traffic to their
website.