Shadi Khattab

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Fall Reading: 5 Non-Sales Books For Every Sales Person

Fall is by and far the best season for outdoor relaxed reading.  What’s on your professional reading list this Fall?  Some more traditional sales books? Maybe something on power networking or leadership.   Great sales and leadership books are not hard to find, and their advice and strategies are invaluable. 

However, the salesperson and their funnel of prospects don’t exist in a vacuum.  They exist in an endless collection of factors that influence the sales process such as culture, politics, economics, social and organizational change.

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in REsources / Sales / Social Selling 0 comments
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When Buying a Small or Midsize Business: Don’t Forget About the Digital Assets

There are endless opportunities in the U.S market to buy and sell small and midsize businesses.  A total of 7,842 closed transactions occurred in 2016. Not only was it an 8.6% increase from the year before, but a record year overall.  The findings were part of BizBuySell’s Annual Insight Report.  Two reasons for the

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in Communication / Digital Marketing / Marketing / REsources 0 comments
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Artificial Intelligence, Digital Marketing, and Complementary Medicine

Artificial intelligence(AI) is gaining a bigger and stronger foot hold in several sectors of the U.S. economy.  Business applications in the areas of science research, law, face recognition, cyber security, marketing, and healthcare dominate the field.

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in Artificial Intelligence / Cloud Computing / Communication / Digital Marketing / Marketing / Medical Marketing / Medical Practice Digital Marketing / PPC 0 comments
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Facebook Does It Again. Making the Case for Owned Media

Since 2006, the year it allowed the general population to sign up and use its service, Facebook seems unable to go 90 days without pissing off either its personal page users, its business page users or its advertisers.  In its most current faux pas, Facebook is beta testing a new section on business pages, as some of you might have noticed, called ‘Featured for You’. 

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in Marketing / Social MEdia / Social Selling 2 comments
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Spanish SEO: How to Market on the Internet to the Hispanic Community

 

Why bother with Spanish SEO you say?  The Spanish speaking consumer population of the United States accounted for 1.2 trillion in buying power during 2011. A considerable portion of this was done online.  The opportunities for expansion and development into these markets are excellent. However there are several nuances that need to be considered before jumping into marketing online to the Hispanic community.

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in Creative / International Marketing / Marketing / Marketing Spanish Language / Sales / SEO / Social MEdia 0 comments
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Are You Really Still Using Business Cards

For the love of god and everything that is precious in this world. People. Please stop using business cards. It’s 2014. That’s right I know. It did fly by quick. With the onslaught of technological advances both in hardware and software, why do we still insist on using one of the biggest paper wastes to ever creep its away into American business culture? The business card.

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in Marketing 2 comments