Why bother with Spanish SEO you say? The Spanish speaking consumer population of the United States accounted for 1.2 trillion in buying power during 2011. A considerable portion of this was done online. The opportunities for expansion and development into these markets are excellent. However there are several nuances that need to be considered before jumping into marketing online to the Hispanic community.
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You sacrificed for the last several years working your way through ND school, clinicals, and residencies. Now you’re done with school and you’re left to figure things out for yourself.
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Evaluating websites on a daily basis I come across many instances of one dimensional messages and copy. They are one dimensional because they speak to only one or two of the communication types. In addition, they fail to contain the one feature that is important to all four groups.
It’s a well established idea that there are four unique communication styles or personalities. Many people in sales know this and are able to recognize them through signature traits and effectively style their communication to fit their listener.
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As a graduate in the communication arts I have had my share of ribbing due to my degree of choice. Communication degrees are usually looked down upon because they are considered the walk in the park easy degrees, they are the degrees pedigree athletes take in order to just get by in college as they focus on their sport(s) of choice.
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It’s not bad enough only 10% of the American public considers itself a vegetarian and even less 1.5-3% are vegans, your ingredients are typically higher quality and cost more which eats into your margins. Combined with the general public’s misconceptions about vegan cuisine and you have a difficult set of obstacles to overcome on your way to success.
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When it comes to getting your client to hold up their end of the work load which is often times to generate content for their blog and website, I often times feel like a 4th grade teacher. “Susie did you do your homework”? The problem often times isn’t necessarily all with the client but how we as SEO consultants structure the workload for our clients. As opposed to our client’s unwillingness to do their homework.
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When it comes to the businesses owners position on websites there are two distinct camps, those that take time and energy in developing a quality plan right from the start and continue with regular updates, development and maintenance of their site. Then there’s the business owners who slap together what they think is a quality site, overlook several important aspects of a successful website and then sit around wondering why their phone isn’t ringing.
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