When Buying a Small or Midsize Business: Don’t Forget About the Digital Assets

There are endless opportunities in the U.S market to buy and sell small and midsize businesses.  A total of 7,842 closed transactions occurred in 2016. Not only was it an 8.6% increase from the year before, but a record year overall.  The findings were part of BizBuySell’s Annual Insight Report.  Two reasons for the

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Artificial Intelligence, Digital Marketing, and Complementary Medicine

Artificial intelligence(AI) is gaining a bigger and stronger foot hold in several sectors of the U.S. economy.  Business applications in the areas of science research, law, face recognition, cyber security, marketing, and healthcare dominate the field.

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Is Your Website Speaking to the Four Communication Styles?

Evaluating websites on a daily basis I come across many instances of one dimensional messages and copy. They are one dimensional because they speak to only one or two of the communication types. In addition, they fail to contain the one feature that is important to all four groups.

It’s a well established idea that there are four unique communication styles or personalities. Many people in sales know this and are able to recognize them through signature traits and effectively style their communication to fit their listener.

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