Why bother with Spanish SEO you say? The Spanish speaking consumer population of the United States accounted for 1.2 trillion in buying power during 2011. A considerable portion of this was done online. The opportunities for expansion and development into these markets are excellent. However there are several nuances that need to be considered before jumping into marketing online to the Hispanic community.
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I am asked this question all the time by clients, prospects, friends, and peers in my field. Figured it was time I made it an article.
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Evaluating websites on a daily basis I come across many instances of one dimensional messages and copy. They are one dimensional because they speak to only one or two of the communication types. In addition, they fail to contain the one feature that is important to all four groups.
It’s a well established idea that there are four unique communication styles or personalities. Many people in sales know this and are able to recognize them through signature traits and effectively style their communication to fit their listener.
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When it comes to getting your client to hold up their end of the work load which is often times to generate content for their blog and website, I often times feel like a 4th grade teacher. “Susie did you do your homework”? The problem often times isn’t necessarily all with the client but how we as SEO consultants structure the workload for our clients. As opposed to our client’s unwillingness to do their homework.
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Naturopaths are not taking advantage of a golden opportunity to improve their online presence by not networking effectively with peers in their field,
as well as related businesses outside their field, such as acupuncturists, massage therapists and supply companies. Its seems that every naturopath has
over 200 connections on LinkedIn, but then very few Likes on their Facebook page, no followers on twitter and even worse limited traffic to their
website.
When it comes to the businesses owners position on websites there are two distinct camps, those that take time and energy in developing a quality plan right from the start and continue with regular updates, development and maintenance of their site. Then there’s the business owners who slap together what they think is a quality site, overlook several important aspects of a successful website and then sit around wondering why their phone isn’t ringing.
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