Shadi Khattab, Author at Shadi Ranks Digital Marketing

by Shadi Khattab

Is Your Website Speaking to the Four Communication Styles?

Evaluating websites on a daily basis I come across many instances of one dimensional messages and copy. They are one dimensional because they speak to only one or two of the communication types. In addition, they fail to contain the one feature that is important to all four groups.

It’s a well established idea that there are four unique communication styles or personalities. Many people in sales know this and are able to recognize them through signature traits and effectively style their communication to fit their listener.

by Shadi Khattab

How to Sell SEO like a PRO

As a graduate in the communication arts I have had my share of ribbing due to my degree of choice. Communication degrees are usually looked down upon because they are considered the walk in the park easy degrees, they are the degrees pedigree athletes take in order to just get by in college as they focus on their sport(s) of choice.

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by Shadi Khattab

Vegan Restaurants: Start Marketing for Christmas Orders

It’s not bad enough only 10% of the American public considers itself a vegetarian and even less 1.5-3% are vegans, your ingredients are typically higher quality and cost more which eats into your margins. Combined with the general public’s misconceptions about vegan cuisine and you have a difficult set of obstacles to overcome on your way to success.

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by Shadi Khattab

Coaching Your Clients To Great Content

When it comes to getting your client to hold up their end of the work load which is often times to generate content for their blog and website, I often times feel like a 4^th grade teacher. “Susie did you do your homework”? The problem often times isn’t necessarily all with the client but how we as SEO consultants structure the workload for our clients. As opposed to our client’s unwillingness to do their homework.

in Content Development and Distribution / Creative / Marketing / SEO 0 comments

by Shadi Khattab

9 Ways For Naturopaths To Generate Leads on Linkedin

It seems every alternative medical practitioner is here on LinkedIn which is a great thing. But unfortunately, I continuously see the same mistakes made by each one. It’s hard to understand how social media can help promote your brand awareness and exposure. Most NDs, acupuncturists, chiropractors and other alternative healers come to LinkedIn hoping to network and find opportunities for generating patient leads.

in Linkedin / Marketing / Sales / Social MEdia / Social Selling 0 comments

by Shadi Khattab

Digital Marketing for Naturopaths: The cooperative Approach

Naturopaths are not taking advantage of a golden opportunity to improve their online presence by not networking effectively with peers in their field,
as well as related businesses outside their field, such as acupuncturists, massage therapists and supply companies. Its seems that every naturopath has
over 200 connections on LinkedIn, but then very few Likes on their Facebook page, no followers on twitter and even worse limited traffic to their
website.

in Medical Marketing / SEO / Social MEdia 0 comments

by Shadi Khattab

5 Mistakes Business Owners Make with Their Website

When it comes to the businesses owners position on websites there are two distinct camps, those that take time and energy in developing a quality plan right from the start and continue with regular updates, development and maintenance of their site. Then there’s the business owners who slap together what they think is a quality site, overlook several important aspects of a successful website and then sit around wondering why their phone isn’t ringing.

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